Auntie Anne’s is a globally recognized soft pretzel franchise, known for its freshly baked pretzels, pretzel nuggets, and signature beverages. Founded in 1988 by Anne Beiler in Pennsylvania, the brand has grown from a small farmers’ market stand into an international franchise powerhouse with over 1,900 locations worldwide, including malls, airports, and high-traffic retail areas.

Why Choose Auntie Anne’s?

• Global Brand Recognition – Trusted brand with locations across the U.S. and in more than 25 countries.
• High-Traffic Locations – Mall kiosks, airports, and street-side shops ensure consistent customer flow.
• Diverse Menu Options – Iconic pretzels, pretzel nuggets, dips, drinks, and seasonal offerings appeal to a broad audience.
• Simple Operations – Easy-to-train staff and streamlined menu make operations manageable.
• Strong Parent Company Support – Owned by FOCUS Brands, which also manages Cinnabon and Carvel, providing franchisees with robust corporate guidance.

Initial Investment & Startup Costs

Item	Low	High
Franchise Fee	$35,000	$35,000
Total Investment	$199,475	$380,100
Royalty Fee	7% of gross sales	7% of gross sales
Marketing Fee	1–3% of gross sales	1–3% of gross sales

Franchisees also benefit from comprehensive training, site selection guidance, marketing campaigns, and operational support provided by the brand.

Why Franchise with Auntie Anne’s?

Auntie Anne’s is more than just a pretzel shop—it’s a globally respected franchise with:

• Proven profitability and scalability
• Strong consumer loyalty and high repeat business
• Flexible formats suitable for malls, airports, and street locations

Why BakeryFranchiseMaster.com Can Help

At BakeryFranchiseMaster.com, powered by Star Brands Consulting Group, we guide aspiring franchisees in:

• Analyzing investment feasibility
• Identifying optimal locations
• Understanding franchise agreements
• Implementing effective marketing strategies

Our expertise ensures franchisees maximize profitability, streamline operations, and confidently grow their bakery business. By partnering with us, investors gain access to actionable insights and proven strategies, giving them a competitive edge in launching and managing their Auntie Anne’s franchise.

Conclusion

Investing in Auntie Anne’s offers a rare combination of brand strength, operational simplicity, and global recognition. Coupled with the expert guidance from BakeryFranchiseMaster.com and Star Brands Consulting Group, franchisees can confidently navigate every stage of their business journey—from startup planning to long-term growth—unlocking the full potential of a successful and scalable pretzel bakery franchise.