
At BakeryFranchiseMaster.com, we highlight bakery franchises that combine quality, innovation, and global appeal. TOUS les JOURS, founded in 1996 in South Korea, is a premium bakery café brand specializing in French-Asian baked goods, breads, cakes, and beverages. With a focus on freshness, creativity, and consistent quality, TOUS les JOURS has become a leading international bakery franchise with over 2,300 locations worldwide, including South Korea, the United States, Vietnam, China, and the Philippines.
Franchise Overview

TOUS les JOURS blends French bakery techniques with Asian-inspired flavors to create a unique bakery-café experience. Each location offers an inviting space for dine-in or take-out customers, featuring freshly baked breads, desserts, pastries, sandwiches, and beverages.
Key Features:
- Daily freshly baked breads and desserts.
- Unique French-Asian fusion menu items.
- Bakery café concept that supports dine-in and takeaway options.
- Strong brand recognition and international presence.
Initial Investment & Startup Costs
Opening a TOUS les JOURS franchise requires a significant investment that covers store setup, equipment, and initial operations. Estimated costs include:
| Fee/Expense | Low | High |
|---|---|---|
| Initial Franchise Fee | $50,000 | $50,000 |
| Leasehold Improvements / Build-out | $250,000 | $500,000 |
| Equipment & Fixtures | $150,000 | $200,000 |
| Opening Inventory | $20,000 | $35,000 |
| Licenses, Permits & Fees | $5,000 | $15,000 |
| Grand Opening Marketing | $5,000 | $10,000 |
| Working Capital (First 3 Months) | $50,000 | $100,000 |
| Miscellaneous Expenses | $10,000 | $20,000 |
| Estimated Total Investment | $540,000 | $930,000 |
Costs may vary depending on location, store size, and local construction requirements.
Challenges & Solutions for Franchisees
Launching a TOUS les JOURS franchise offers great potential but also comes with challenges:
- Market Competition: Competing with local bakeries and cafés.
- Operational Efficiency: Maintaining product quality and consistency across all offerings.
- Brand Awareness: Building local recognition in new markets.
Successful strategies include:
- Local Marketing & Promotions: Hosting sampling events, partnering with local businesses, and participating in community activities.
- Operational Training: Leveraging TOUS les JOURS’ training programs to ensure staff are skilled in bakery techniques and customer service.
- Menu Customization: Introducing limited-time local flavors or seasonal offerings to appeal to regional tastes.
- Customer Experience: Providing a warm, welcoming café environment that encourages repeat visits.
Results
Franchisees who implement these strategies often see:
- Increased customer loyalty and repeat business.
- Efficient operations that minimize waste and maximize profitability.
- Strong positioning in competitive bakery café markets.
Why BakeryFranchiseMaster.com Can Help
At BakeryFranchiseMaster.com, powered by Star Brands Consulting Group, we guide aspiring bakery entrepreneurs in evaluating, investing, and managing TOUS les JOURS franchises. Advantages of using our platform include:
- In-Depth Franchise Insights: Compare TOUS les JOURS with other bakery franchises including Paris Baguette, Great Harvest Bread Company, and Crumbl Cookies.
- Investment Planning: Understand startup costs, royalty structures, and working capital requirements.
- Operational Support: Guidance on marketing, staffing, and location selection to maximize success.
- Tailored Franchise Advice: Personalized recommendations aligned with your goals, resources, and market opportunities.
With our expertise, franchisees can reduce risk, make informed decisions, and accelerate growth in the bakery industry.

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