TOUS les JOURS, the renowned Korean-French inspired bakery chain, has officially opened its first outlet in Malaysia at Sunway Pyramid Mall in Kuala Lumpur. This marks the brand’s entry into the Malaysian market under a master franchise agreement with local partner Stream Empire Holdings.

---

Grand Opening at Sunway Pyramid

The new store, spanning approximately 200 square meters, is located on the second floor of Sunway Pyramid, one of Kuala Lumpur’s prominent shopping malls. Designed as a premium bakery café, the outlet offers a curated selection of TOUS les JOURS’ signature baked goods, including authentic Korean-style breads, pastries, and cakes. The interior features modern, beige-toned wood materials, creating a bright and inviting atmosphere for customers.

---

Expansion Plans

Following the success of the Sunway Pyramid outlet, TOUS les JOURS is set to open another store at Sunway Velocity Mall in Kuala Lumpur in June. The company aims to open a total of five outlets in Malaysia by the end of 2025, building a strong presence in the Southeast Asian bakery market.

---

Leveraging Regional Synergies

CJ Foodville plans to use its existing production facility in Indonesia to support operations in Malaysia, particularly in areas such as logistics and management. This regional synergy is expected to enhance operational efficiency and product consistency across both markets.

---

Looking Ahead

With its commitment to quality and authentic Korean-inspired offerings, TOUS les JOURS is positioned to become a leading bakery brand in Malaysia, bringing innovative flavors and high-quality baked goods to local consumers.

---

Why Bakery Franchise Master Can Help

At BakeryFranchiseMaster.com, we provide insights into emerging bakery franchises like TOUS les JOURS, guiding potential franchisees on opportunities, operational planning, and expansion strategies. Our expertise ensures you can make informed decisions when entering competitive bakery markets.